The Perseverance Health & Wellness Coaching brand presents a human-centric approach to achieving realistic wellness goals. Featuring the owner's personal wellness journey as a central inspiration, the brand emphasizes the idea that wellness is "achievable," even for those who have faced struggles. This makes the brand deeply relatable.

The brand serves community organizations focused on health, it was essential to ensure the brand remains approachable, and creates an experience around accessibly of information. The value of the brand is providing empowerment through education and access to resources in disease prevention and health through food education specifically for underserved populations.